What it costs to sell

We do not charge sellers. There is no listing fee, no photo fee, no relisting fee, and no commission taken out of what your equipment sells for.

Our revenue is the buyer’s premium: 5% of the hammer price, capped at $15,000, paid by the winning bidder on top of their bid. On a machine that hammers at $40,000 the buyer pays us 5% of that and pays you the $40,000.

The cap matters on larger lots. Because the premium never exceeds $15,000, our share of a $400,000 sale is the same as our share of a $300,000 one — the fee stops growing while your sale price does not.

The buyer pays you directly. We never hold, route, or take a cut of the money for the equipment itself. There is no escrow here and no payout to wait for from us, because the sale price never passes through us.

What we do is narrower, and it happens in this order:

1. Your auction closes with a winning bid at or above your reserve.
2. We charge the winning bidder the buyer’s premium, using the card or bank account they verified before they were allowed to bid.
3. Once that payment clears, we release your contact details to the buyer and theirs to you.
4. You and the buyer settle the equipment payment, and arrange collection or shipping, between yourselves.

How long step three takes depends on how the buyer pays us. A card clears immediately, so contact details are usually released the same day the auction ends. A bank debit takes around 4 business days. You do not need to do anything while that runs — the release is automatic.

Because the equipment payment is between you and the buyer, the terms of it are too: deposit, balance, method, and when the machine may be collected. Agree them in writing before anything moves.

A reserve is the lowest price you are willing to accept. It is optional. Leave it blank and your auction sells to the highest bidder at whatever that turns out to be.

If you set one, bidding still starts at your starting bid, and the bid panel shows bidders whether the reserve has been met. When the auction ends below it, the lot does not sell — there is no obligation on you, and no fee.

A reserve set close to the starting bid tends to do more work than a high one. Bidders who can see the reserve has not been met stop bidding into a lot they suspect will not trade, and momentum is hard to restart late in an auction.

Two ways an auction ends without a sale: nobody bid, or the bidding finished below your reserve. Either way the listing closes, we tell you it has, and you owe us nothing. There is no fee for an unsold lot.

There is currently no one-click relist. To run the lot again, create a new listing — which is also the moment to revisit whatever stopped it selling. Usually that is the reserve, the starting bid, or photographs that did not show a buyer what they needed to see.

If you are not sure which it was, talk to us before you relist. We look at these lots all day and the second attempt is much easier to get right than the first.